A designer, artist and animator with 10+ years of experience, focused on minimalism, semiotics, and symbolic brand positioning. Based in Valencia, Spain.

The process starts with researching the value proposition and how it can stand out within the current ecosystem.

These insights are condensed into a clear storytelling framework through semiotics and symbolism, making the brand easy to understand and remember.From this core, all branding elements identity, colour, form, and structure naturally emerge.

The goal is not only to be appealing, but functional and positionable in the user’s mind.